This automation template streamlines personalized B2B outreach by automatically generating targeted cold emails based on real-time company events such as partnerships or executive hires. Using external data enrichment via Explorium MCP and Anthropic, it dynamically creates relevant messaging and delivers outputs directly to Slack. Ideal for GTM teams leveraging data-driven lead generation.
## Who it´s for
- B2B marketers running outreach campaigns
- Sales managers in tech companies
- GTM automation specialists
- SaaS companies using external data for lead gen
## What the automation does
- Triggered via webhook with company event data (e.g., partnership announcement)
- Researches the target company using Explorium MCP and Anthropic
- Checks for available employee data
- If found, enriches profiles and generates personalized cold emails per prospect
- If not, creates a generic email
- Sends all email drafts to a designated Slack channel
## What´s included
- Ready-to-use n8n workflow with LangChain and HTTP API nodes
- Webhook trigger and handler logic
- Integrations with Explorium API, Slack, Webhook, Bearer Auth, HTTP Header Auth
- Basic setup and adaptation guide
## Requirements for setup
- n8n instance with access to JavaScript Code Node
- API keys for Explorium and Anthropic
- Configured Slack channel for output delivery
- External system sending webhooks with event data
## Benefits and outcomes
- Reduces outreach prep time by up to 70%
- Increases message relevance through real-time event context
- Enables scalable personalization without manual effort
- Centralizes email delivery in Slack for review and approval
- Easily adaptable to new event types and industries
## Important: template only
Important: you are purchasing a ready-made automation workflow template only. Rollout into your infrastructure, connecting specific accounts and services, 1:1 setup help, custom adjustments for non-standard stacks and any consulting support are provided as a separate paid service at an individual rate. To discuss custom work or 1:1 help, contact via в чате.
personalized B2B emails
cold email generation
outreach campaign automation
company event webhook
company data enrichment
Explorium API integration
Slack email delivery
AI text generation
n8n workflow automation
LangChain agent
employee data processing
B2B marketing automation
event-based personalization
Anthropic API
JavaScript Code Node
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