Enrich company data in Salesforce using web crawling an

This automation triggers when a new account is created in Salesforce, automatically gathering public data from the company’s website and LinkedIn profile. It processes the content with AI to generate actionable business insights and updates the Salesforce record—eliminating manual research.

## Who it´s for
- Sales managers using Salesforce to auto-enrich company records
- B2B marketers needing fast insights on prospects
- Enterprise sales reps aiming to accelerate deal preparation
- Analysts automating open-data collection on companies

## What the automation does
- Triggers on creation of a new account in Salesforce
- Crawls the company’s official website to extract textual content
- If LinkedIn URL is missing, searches for the profile via DuckDuckGo
- Parses key data from LinkedIn (description, industry, employee count)
- Combines website and LinkedIn data, chunks it using LangChain
- Sends structured input to OpenAI for generating concise business summaries and strategic insights
- Updates the Salesforce account with enriched AI-generated content

## What´s included
- Ready-to-use n8n workflow
- Trigger and handler logic based on Salesforce events
- Integrations with Salesforce, LinkedIn, DuckDuckGo, and web crawler
- Use of OpenAI and LangChain for text processing and insight generation
- Basic setup and adaptation guide

## Requirements for setup
- Active n8n instance with workflow execution access
- Salesforce API access with permissions to read/write account records
- OpenAI API key or account
- Access to HTTP request nodes for web crawling and external calls
- Ability to run JavaScript code in n8n nodes

## Benefits and outcomes
- Reduces company research time to minutes
- Eliminates manual data collection
- Centralizes updated intelligence in Salesforce
- Enhances decision-making with AI-powered analysis
- Improves negotiation readiness
- Automatically generates business summaries without human input

## Important: template only
Important: you are purchasing a ready-made automation workflow template only. Rollout into your infrastructure, connecting specific accounts and services, 1:1 setup help, custom adjustments for non-standard stacks and any consulting support are provided as a separate paid service at an individual rate. To discuss custom work or 1:1 help, contact via Telegram: @gleb923.